Formed in 2010, White Magic is a mountain guiding service delivering meticulously planned, carefully curated and safely executed adventure trips to various corners of the Himalaya and to a few of the 7 Summits (outside the Indian sub-continent).
We manage end to end execution, including trip design, putting together equipment, logistic support, all done in house, by us, thus ensuring the highest performance and safety standards and consistent client experience that we are known for. For trips and expeditions outside the subcontinent we work with tried, tested and trusted local partners who share our same passion for impeccable delivery standards.
Quality more than quantity, customer delight more than mere satisfaction are the guiding forces behind the strong and steady strides that we are making in the Mountain Guiding Landscape.
We believe that adventurers world over share the common urge to experience remote, wild and beautiful locations, break out of self imposed limitations, overcome difficult odds and achieve challenging goals. The adventurer finds deep personal satisfaction, self realisation and peaks out on self confidence in this journey of pushing himself/herself beyond the realm of possibilities. It is White Magic's goal to help our clients experience these feelings, repeatedly, on their every outing with us.
Achieve your Adventure Goals in Comfort & Safety
We will help you to travel to wild and beautiful places that you have never gone to before, we will help you raise your mountain skills and personal resilience to the next level, to take calculated risks that you might hesitate to take on your own and so enable you to achieve your adventure.
For first timers in the mountains we offer holidays that combine modern creature comforts with the excitement of being in wild places. For trekkers we offer a number of spectacular multi-day treks with overnight tented accommodation and excellent food. For climbing enthusiasts we run specialised mountaineering expeditions in the Himalayas and some other big mountains around the world.
Call us to discuss your adventure goals – our experienced and knowledgeable trip leaders will help you find a trip with just the right blend of challenge and enjoyment, while providing you with an opportunity to go to the next level.
The Himalayan Range
Himalaya, meaning “ snow abode” is an uninterrupted range of mountains and peaks that has long fascinated and challenged adventurers. While mountaineers look at it as an ultimate challenge, aspiring trekkers have it on their bucket list. Extending from West to the East in the form of a 2,500 km curve, people come to the Himalaya for many reasons - to seek knowledge, solitude and enlightenment, adventure and challenge.
We are offering 3 of them (Dark Grey)
Travelling through a fragile natural and social ecosystem such as the Himalayas carries with it an important responsibility, whether one is on foot or in a vehicle. It is vital to adopt good eco-friendly practices to protect the natural and social ecology from being destroyed.
The mountains and forests are a precious Eco-system that our forefathers have passed down to us and which we, as Responsible Adventurers, must hand down to future generations in as pristine state as we found it. Being genuine outdoors men we are very proactive about preserving the environment we enjoy and work in. White Magic completely believes in the “take only memories, leave only footprints” philosophy and is very particular about leaving campsites and trails cleaner than we found them. We feel that the younger generations can contribute a lot to preserve the environment and we sensitize children and adults alike on trips by involving them in clean-up activities and educating them about preserving the environment. We consciously minimize the use of non-biodegradable materials on our trips. All non-biodegradable trash is collected separately and carried back to our bases for recycling through specialist agencies. Every year, at the end of the season, we organize a clean-up trek on one of the busier trails, during which we collect and bring back a substantial amount of garbage left by other people. We also limit the number of trips we run in a particular area and also number of people who can join them. We constantly educate our staff, our customers and local people on Eco best practices and about preserving the environment.
The mountain regions where we conduct our adventure trips are filled with hundreds of mountain villages and small towns. These are usually under privileged with few opportunities for economic development and progress, other than tourism. White Magic employs local people as guides, cooks and porters and delivers training to several more as a contribution to the adventure tourism industry. We purchase local produce wherever we can – such as vegetables, fruit and food grains. We aim to give something back to the people of the region we work in. 5% of our annual profits are set aside each year to be ploughed back into selected community development programs. Our team is our biggest asset. All our guides, cooks and the support staff are part of the White Magic family. We strongly believe that a happy team makes customers happy. We pay our staff well above market standards, provide health and accident insurance and take care of their families as well. We operate a profit-sharing model where a percentage of annual profits is shared amongst employees. We work in a very friendly and professional environment and the company encourages career growth for its employees. Our people are sent for training and are given regular opportunities to grow on-the-job.
Adventure tourism is not about just about scaling heights, experiencing nature and getting back to city lives. We believe, if these activities are carried out in a responsible way, they can help foster economic development and progress that these regions need desperately. White Magic was born out of the love for mountains and consists of people who have come from different parts of the Himalayas. We have always been committed to the well-being of mountain cultures, communities and environment, and over the years have been making a contribution in our own little way.
In order to continue to do so, White Magic Foundation was set up after the 2013 floods in Uttarakhand during which many lost their lives and were left homeless. Many of our clients were concerned for those had been their guides, cooks and porters during treks, and at this time of misfortune, reached out to them through us. The White Magic Foundation is registered under the Societies Registration Act (SRA) and we couldn’t think of a better way to channelise our Corporate Social Responsibilities (CSR) activities than this.
We have now identified projects that we associate with as a part of this program:
Community Building in Miyar Valley:
We have always believed that the Himalayan communities should benefit from our business. The fact that our entire team is local is a conscious effort towards the same. Our staff members hail from various corners of the Himalayas like, Ladakh, Garhwal, Kumaon, Nepal, Sikkim and Darjeeling. They are committed to supporting the Miyar Valley Project, where several initiatives will be guided towards helping the local population.
Nepal Earthquake relief:
In April 2015, White Magic was running two trips in Nepal when the earthquake devastated the country. After safely evacuating all the clients, our team contributed to sending relief material to remote corners of Nepal. The aim was to reach out to all those who were affected. In an attempt to do so, we assisted various Indian NGOs to make sure that all the relief material reached the people in the remote corners of the country. We also helped one of our staff members rebuild his house in the Langtang valley.